Operator news: new Tele2 tariff

It seems that the new gaming tariff from Tele2 looks like a great reason to throw a gamepad into your backpack so that you always have

at hand. Probably, this is exactly what marketers reasoned when they started a collaboration with the cloud gaming service GFN.Ru.

Cloud gaming in Russia, despite criticism anddisbelief, has occupied its small but confident niche and continues to develop. So, according to available data, the monthly active audience of the GFN service is in the region of 100-120 thousand people. GFN is the market leader. Plus there are several other players. But they are less popular due to less advanced infrastructure and, as a result, higher prices. For example, if an unlimited month of GFN.RU costs 1,499 rubles, then the same LoudPlay offers 25 hours for 1,000 rubles.

GFN.RU, using large reserves of capacity, is actively collaborating with many providers. For example, when Beeline tried his hand at cloud gaming, he launched his service at the facilities of GFN.RU. GFN also works closely with Internet providers. Home Internet subscribers from Rostelecom could connect at a special price to the service from their personal account. And since Rostelecom is the owner of Tele2, it was only a matter of time before the mobile operator would have interesting options.

At the same time, I would like to note that it is Tele2 that seems to have the most interesting cooperation for users with GFN.RU, since there is an opportunity to save money.

Formally cloud gaming offerings fromoperators do not provide much benefit to users, as they expect to pay exactly the same price as indicated on the official website. If you go head-on, then both MTS and Tele2 simply offer the official price of 1,499 rubles. MegaFon has moved a little further in this matter, offering subscribers of the No Overpayments line a promotional code of 50% for the first two months of subscription, in the next six months the discount will be 25%. Thus, a year of subscription will cost 14,240 rubles instead of the standard 17,988, that is, the total annual discount will be 20.8%

Both MTS and Tele2 by default offer to pay the same price as on the official website.

But the most interesting option is still the optionfrom Tele2, which implies the ability to reduce the subscription price to 999 rubles, provided that you connect to the Game tariff, that is, you get a 33.3% discount per month, and the price for the year will be 11,988 rubles.

So, for 890 rubles, the Game tariff promises:

• 30 GB traffic + unlimited on YouTube, Twitch, Discord
• 700 minutes + unlimited on Tele2 Russia
• 100 SMS
• No blocking when minus
• The tariff implies setting up in your personal account (you can connect unlimited messengers
• Remaining minutes and GB do not burn out
• Internet distribution mode for 24 hours costs 30 rubles

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Of the pleasant features - the ability to changeunspent minutes for a discount (cinema, coffee or Xiaomi smartphones). In the latter case, the discount cannot exceed 4 thousand rubles. The exchange takes place at the rate of 1 minute = 1 ruble.

The tariff offers a choice of two gaming options.First, a subscriber can take an unlimited premium account for one of the Wargaming games (World of Tanks, World of Warships, World of Warplanes). A premium account includes exclusive vehicles, additional hangar slots, and crew upgrades. For example, in the game World of Warplanes they will give a slot in the hangar, a Yakovlev Yak-3T aircraft and a skilled pilot with free points for distribution.

The second option is just the opportunity to connect cloud gaming from GFN.RU at a discount, getting a 33.3% discount per month.

The tariff, as the name implies, is valid inFirst of all, it suits gamers, as well as those who actively watch YouTube. For other operators, if you throw unlimited options on YouTube, the price will be plus or minus comparable: 774 rubles for MTS, 788 rubles for MegaFon, Beeline has unlimited YouTube only on expensive tariffs from 1,500 rubles. Add here the opportunity to exchange minutes for coffee at Shokoladnitsa and a discount on GFN.Ru, and for some subscribers the Tele2 offer may become more profitable.

Of nit-picking - of course, the lack of freethe ability to distribute the Internet via Wi-Fi. For the gaming tariff, they could make an exception. However, perhaps the expectation that subscribers will play directly from a smartphone?

There is a reason for this. GFN.RU works on any device. In the case of Android smartphones, you can install the application from Google Play. Well, iPhone owners can play through the browser. By the way, a funny moment when streaming services were launched all over the world, companies focused on the fact that now the owners of Apple technology will finally rush to play. But in fact, here is the distribution by platform for 2020.

By the way, pay attention to how large the number of those who use smartphones for the game. It's in the Android category, and in the Browser category, iPhone users probably make up the majority of that.

Let's try to analyze the scenarios when the game from a smartphone has the right to exist.

Because GNF.RU supports all top games, with a gamepad you can comfortably play anything. Modern smartphones have huge screens (more than 6.5 inches) that provide a comfortable game. Fortnite, Cyberpunk 2077, Assassin's Creed Valhalla or God of War are played with a bang.

But, of course, in strategy and other games with an abundancesmall units are not so good to play. However, any tablet solves this problem. By the way, this is one of the advantages of cloud gaming. The service works well on any hardware. For example, as part of the experiment, I launched the service on an outdated device (Snapdragon 450.2 GB of RAM, 32 GB of storage).

Accordingly, the service can be a great option to play in the country or go through a certain game when there is no desire to buy a computer or console for this.

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Another option is the need to be in the game.

So, you can always go into the game to getdaily achievement or event bonus. Many games now use the strategy of daily drops to engage the audience. For example, in the case of Fortnite, there are entire sites and Twitter accounts that track daily items. So I went before the timer expired, got my banana and went on business. I understand that here some will want to exclaim: what kind of nonsense, who does this, and so on. For these readers, let me remind you that in 2021, Fortnite generated $5.8 billion in revenue (5 billion in 2020, $3.7 billion in 2019, $5.4 billion in 2018). So everyone has their little weaknesses.

The third point is highlighted by Tele2 itself in advertisingtariff: "Play more comfortably, farm more!". Farming, grinding, f***ing - call it what you will, but leveling up a character is a routine and monotonous process in most games. Often, for these purposes, neither dexterity nor ingenuity is required. You just need to press one button, running from enemy to enemy.

In this case, you can play even without a gamepad using on-screen controls.

The last two options, of course, are not the best.comfortable, since 5G has not yet reached Russia. However, in general, 4G allows you to play quite comfortably, especially in conditions of good communication reception. And, perhaps, the main complaint is not ping, but the fact that from time to time the picture can sag for a couple of seconds. So you should not choose especially tough opponents, otherwise you can run through Path of Exile.

Here, by the way, is the second claim to the Tele2 tariff.Obviously, users will not be hacking hard and hard through mobile communications - 4G networks cannot provide the proper level of communication. Accordingly, the operator could well either give unlimited traffic to GFN.RU, or allocate some kind of package (30 GB of traffic for general tasks + 30 GB exclusively for GFN.RU).

Conclusion

Perhaps, in the end, Tele2 can be praised forspecialized rate. There should be more such tariffs, but their main feature should be the benefit for the subscriber. For example, relatively recently, the Beeline and Yandex.Plus collaboration was analyzed. Then they praised for unlimited traffic to Yandex services, and the main complaint was the lack of any kind of discount. The price looked as if the Yandex.Plus subscription price had simply been added to the tariff.

In the case of GFN, the same story, whenit is proposed to purchase a subscription at the same price as on the official website. I played a little in the MegaFon promotion. However, the optimal product of cooperation should be similar to what Tele2 did. The user receives a significant discount, which remains with him.

Beeline its tariff "Close people with Yandex Plus" is notremoved, but, on the contrary, continues to promote. So there is some progress. I would like to believe that Tele2's gaming tariff will also go uphill. And the operators, seeing the traction, will offer more options. This would be quite appropriate, given that completely unlimited internet tariffs have disappeared from the market.