Mobile gaming wins the battle for gamers' wallets

Mobile gaming wins the battle for gamers' wallets. According to IDC, mobile games provide 61% of all

revenues of the gaming market, which should reach in$222 billion this year. Every week, users around the world download about 1.1 billion gaming applications and spend $1.6 billion on them. Experts note that the growth in the popularity of mobile games has led to a 30% increase in mobile gaming spending compared to the pre-pandemic level. There is also a growing involvement of the female audience in mobile gaming. Thus, in the US, the share of women spending on mobile games is 50% of the total spending on mobile gaming. Gaming spending is also rising on the part of older generations, such as Generation X and Baby Boomers. Mobile devices allow for a significant increase in the gaming audience due to the democratization of the gaming space and accessibility for any users.