How do sales affect the brain?

Surely you've already seen various videos fromstores that periodically arrange days of big discounts and seasonal sales, where thousands of people break into the retail space and demolish everything and everyone in their path in order to purchase “vital” goods. For shops, this is certainly beneficial, especially if they manage to interest a person with bright signs and carefully selected music, at the same time promising incredible benefits for the buyer. At the same time, such proposals often turn out to be expensive and not at all profitable. How do the red price tags affect the human brain? Let's try to figure this out in this article.

Sales and discounts are always limited in time so that the consumer’s brain makes decisions quickly and tries to find an excuse to buy

How do sales work?

Coming holidays always lead a personthinking about gifts, various decorations, updating the wardrobe, new technology and travel. And, of course, marketers and manufacturers of goods take advantage of this, arranging incredible days for discounts and promotions for consumers. Even if a person has never taken part in all the famous days of sales, he always has in sight and hearing of thousands of advertising letters, commercials and signs that carefully and regularly notify him of promotions. Such active advertising is rather difficult to ignore, because the brain remembers such information better than more useful.

As you know, the human brain uses a systemrewards. When the groups of cells that control the reward system are activated, the person feels a sense of satisfaction. This is the feeling people experience when they buy goods at an incredible discount. Even though the feeling of satisfaction is quite short-lived, a joyful impulse will not allow the brain to remember something else in this period of time, which leads to the fact that people sometimes return goods after purchase, as if waking up in the morning after a Friday party.

The words “SALE”, “discounts” and “promotion” activate the reward system in the brain

Stores also lure customers with variousred signs, starting from massive signs and ending with small price tags on the product. Scientists conducted an experiment in which they used red price tags that advertised regular prices throughout the store. As a result, after comparing the goods with the regular and unadvertised prices, it turned out that goods with a red price tag were sold much more often than without it.

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The cost is established by the same principle.because the price of 999 rubles looks much more attractive than 1000 rubles, even despite the fact that the difference is only 1 ruble. A nourishing factor is also the limited supply, which gives a “magic kick” for quick decision making.

Depending on the products, the store has specially selected music that can set you up for quick and impulsive purchases, as well as for calm and voluminous

In addition to creating a pleasant atmosphere, governingthe store also takes care of the correct background music, which creates a certain feeling of comfort, depending on its pace and volume, setting up a person for shopping. So, loud music speeds up shopping in supermarkets, while its low pace, on the contrary, slows down customers, forcing them to buy more.

On top of all of the above, availabilitya certain date, for example, the well-known Black Friday, already implies the existence of benefits, because time constraints and the accompanying increase in competition mean that a person will not want to miss a profitable deal.

Be that as it may, even thoughsales time, the human brain is constantly subjected to artificial psychological pressure, you should not give in to paranoid thoughts and bypass shops. If you find a purchase that is profitable for you, it is worthwhile to soberly assess its necessity or the true benefit after the acquisition, which in many ways will protect you from unnecessary regrets about this or that purchase.