86% of Russians are ready to buy new brands of household appliances and electronics

According to a survey by M.Video-Eldorado, 86% of Russians are ready to buy new brands of household appliances and

electronics.83% of respondents believe that brands from China, Turkey and Russia will be able to compete with well-known brands. According to the results of the first half of this year, some domestic and Chinese brands have already increased their sales by 2-3 times. Among the respondents, 15% said that new brands will be able to completely replace previously familiar brands, 37% of respondents believe that they will be able to replace them in most types of goods, and 31% believe that the replacement will be in part of the goods. For 48% of respondents, the opportunity to try new brands is associated with a more attractive price, for 12%, the purchase of new brands is a forced measure due to the lack of a known analogue.