The modern consumer seeks to choosesmartphones with high performance, high-quality components and an affordable price. Such devices are traditionally supplied to the market by the Chinese company Xiaomi. However, in the near future the company plans to radically change its marketing strategy, and first of all it will touch the flagship smartphones.
Xiaomi CEO Lei Jun said thatthe company plans to change the image of the manufacturer of the budget class equipment. The company plans to gradually increase the price of flagship smartphones in order to increase investment and improve the quality of products.
The newest flagship Xiaomi Mi 9 is currentlyIt costs 2999 yuan (about 449 dollars), but at the same time it is equipped with a high-performance top Snapdragon 855 chip and a triple main camera. The head of the company said that the price of subsequent flagships will be increased slightly, but will never be below 3,000 yuan. Thus, fans of inexpensive lines Redmi and Poco can not worry about the coming rise in price of smartphones.