Vivo has got its own iQOO subbrand

February 12, 2019, Vivo officially announced the creation of a new brand iQOO. Weibo has an iQOO channel, clarifying that it is dedicated to new smartphones.

While it is not specified which plans for Vivoon the use of sub-brand: maybe it will be premium models, maybe not. In any case, the letters IQ, one must think, were used for a reason. New smartphones will certainly flaunt increased intelligence.

What kind of smartphones will be born underThe IQOO brand is not the only public issue. It is not even clear how the name of the brand is read - the company itself has started its blog from this very question. Perhaps the answer is not obvious.


Tatyana Kobelskaya