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The United States began to produce the most comfortable shoes. What is its feature?

No matter how hard you try, you will never finda person with a perfectly symmetrical body. Take a closer look at yourself in the mirror and you will notice that one of your eyes is smaller than the other, and the edge of your mouth is slightly raised. You may not notice this, but your one foot, most likely, is also larger than the other - at least the American shoe manufacturer Atoms is sure of this. In this regard, he began to produce special shoes with different sizes for each foot, and this is not about standard 38, 39 and 40 sizes, but more accurate ones, with a quarter size step. It sounds interesting, because many companies produce only "half" sizes, and that is not always the case.

Atoms positions its shoes as the most comfortable in the world

The idea of ​​creating the most convenient, in terms ofThe shoe company came after the study. Staff experts of the company found that 70% of people have a quarter difference between the two stops. They logically suggested that putting on shoes with exact sizes, people will be able to walk faster and longer, and at the same time not get tired. But the company had opponents who began to say that it was making money from scratch. But is it really so?

The most comfortable shoes for every day

Atoms Intends to Release Onlyone model of sneakers per year at a price of $ 179. As a bonus, the manufacturer wants to include special socks in the package. Even considering the marginal, again according to the company, convenience of such shoes, the price seems too high. Critics say Vans shoe manufacturer also produces shoes with exact sizes at a lower price. However, they do not take into account that Vans and other companies do not provide such exact sizes as Atoms.

Atoms will only produce one shoe per year

In addition, critics drew attention to the fact thatExternally, Atom shoes are no different from simple sneakers sold in your city market. There is not a single logo on it, but it was done on purpose - company representatives believe that a person should not be a “billboard” with logos of various brands hung on it. But some people apparently like logos, so they assure that with the same success companies can sell ordinary white T-shirts at exorbitant prices, assuring them of their high-tech and comfort.

Did you know that astronauts made a great contribution to the creation of sneakers?

How to choose shoe size?

Despite extreme criticism, Atoms shoes are alreadygained great popularity, and yet it has not even entered the official sale. The company has already raised $ 8.1 million in investment and intends to use this money to build sales. A preliminary order for the “most comfortable sneakers” has already been issued by 40,000 people. Are you ready to pay $ 179 for them? At the current rate, it is almost 12,000 rubles. Let's discuss this in our Telegram chat.

But why explain the popularity of Atoms shoes? If desired, shoes with individual sizes can be ordered from third-party companies engaged in tailoring. However, an individual master’s work will clearly cost more than $ 170. So, we can assume that such an amount for extremely comfortable shoes is quite acceptable.

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How to choose the right shoes?

Atoms are currently not for salevia the Internet, so many might ask - how is the correct shoe size on the Internet? Perhaps someone would venture to measure the length and width of their foot with a ruler, but no. According to foreign sources, when ordering shoes of a certain size, the company sends a couple more sneakers with a slightly different length and width of the sole. Having tried each sneaker on the courier, the buyer can choose the perfect pair for himself, and send everything else back.

It sounds very comfortable, so the fact is that the companyscored more than $ 8 million investment, there is nothing surprising. Some of the investors themselves are Atoms customers. For example, one of the investors is co-founder of the Reddit portal Alex Ohanyan, and here is what he says about the company's products:

In Atoms shoes, I like the fact that she not only looks, but also feels differently. They are an order of magnitude more convenient than any other sneakers that I tried, and they quickly became ideal for me.

Atomics shoes can be considered as a minusA fabric that quickly collects dirt and dust. However, people who were able to get sneakers, claim that they can be thrown into the washing machine, they will be like new.

To be honest, there are currently on salemore interesting sneakers, for which you do not mind the money. Take, for example, Nike Adapt BB, which are synchronized with a smartphone and, attention, tie the shoelaces themselves. They cost about 360 dollars and they need to be put on charge, but they look extremely stylish. What can I say - look at these sneakers and decide for yourself what you are ready to give money for.

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