General

The twelfth generation of Intel processors is better! Better than what? And why?

Hello.

On a long vacation, I popped into an electronics store, which gave the impression of a desert, a bunch of

vendors discussed the latest games and movies,lonely visitors loitered along the shelves and examined the equipment. A young couple in the computer section tried to decide what to buy, and the sales assistant voiced memorized phrases. Communication looked comical, involuntarily stopped and listened to the whole conversation, which prompted me to a lot of thoughts. Both the consultant and the buyers communicated in bird language, the words of which they did not understand, but performed some mystery of choosing a computer. Here is an excerpt from the dialogue:

  • Look, here is the twelfth generation of the Intel processor, it is the most modern and powerful.
  • And is he good?
  • The best, nothing else has yet been invented, it will last you for a long time.
  • Play games?
  • Of course! He's the twelfth generation!
  • But AMD still happens, they say they are good.
  • What do you mean, they do not have the twelfth generation, I do not advise you AMD.
  • How much memory is there?

The consultant peers at the tablet, readsoptions. The description takes a short time, the questions of buyers are standard and go around in circles in some ways. They do not understand anything about computers, they evaluate the screen by eye, they are looking for a "powerful" computer, although they do not play games, they need a typewriter for typing, watching movies and navigating the net. But a potentially young man wants to play something like that, the girl chuckles, and it is clear that he will not have time for games at all. You can get more pearls from this conversation, but let's focus on the generations of Intel processors, because in this conversation we unwittingly revealed a key problem - most people do not understand the differences between one generation and another. I personally know a few people who can be woken up in the middle of the night and they will rattle off by heart how Raptor Lake differs from Alder Lake and what to expect from Meteor Lake. Despite the fact that I am immersed in the information flow, the code names of Intel processor families remain a mystery to me, I need to read the specifications to understand what they are talking about. Moreover, for more than ten years I have not been worried about the name of the processors, their serial number and other nonsense. Buying a computer is always a choice of price / quality ratio, and here I prefer to purchase a system that has a more or less productive processor of the latest or penultimate generation, I pay attention that there is no new architecture so as not to stumble upon flaws in the software provision.

The development of any technology is on the rise, inat some point, the growth of new opportunities becomes imperceptible to an external observer. And then the segment turns into commodity, we choose what is on the shelves, and do not really think about the stuffing of devices. This has already happened with smartphones and computers, and with many other household appliances too. Hence the bird language of buyers and sellers, which does not carry a special semantic load. The task of the seller is to convince the buyer that he is purchasing a good product. The buyer wants to buy something that matches his idea of ​​beauty. If it is a processor, then it must be "powerful". Moreover, power is an abstract concept and does not even rest on synthetic tests, here the seller’s statement that the processor meets this definition is sufficient.

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The home server is working properly for aboutfifteen years old, the thermal paste is periodically changed in it, the dust is cleaned out. I don’t remember what processor is there, moreover, it doesn’t really bother me - the computer copes with the main task, and everything else is from the evil one. When it breaks, I will choose the next computer for these tasks, look at what is on the market, and try to find the best price / quality ratio.

It is clear that there are people in the world who workwith graphics, video processing or moving gigabyte files, they need powerful working tools. And such workstations are chosen meticulously, where even a 5% increase in productivity gives a gain in processing time, which results in comfort during work, and you can pay for it. But this is a professional environment, the vast majority of people do not need such machines, for them they are redundant. My working MacBook Pro is built on the M1 processor (ARM architecture), in synthetic tests it simply breaks the soles and shows unimaginable results. In reality, I use the laptop as a typewriter, but even in this case there are certain brakes and freezes, the previous Pro-frame, created on the Intel processor, was much more responsive, and such minor problems were not observed. The issue of integration of different components, but you'll never guess, everything depends on how well the manufacturer was able to combine different components in one case, how well he did it. In most cases, we buy a complete device, and this is the same product that is selected according to a number of parameters. Of course, there are those who assemble their own computer, but the share of such purchases is negligible. Yes, and it is impossible to assemble, for example, a laptop, only a desktop PC.

People are lazy to learn something new, from hereunwillingness to dive into the intricacies of technology and what they bring. I am often asked the question: which smartphone to buy? In this case, the question is that there is no additional data. How much money a person wants to spend, what parameters are important for him (screen, camera, operating time - what exactly?). Here is a classic case of shifting responsibility to another person who must say that such and such a smartphone is good and you need to buy it and only it. We observed something similar in a dialogue with the seller, when he had to convince that a particular computer is good, like all its components. This is not a story of a conscious choice, but an attempt to entrust this choice to another person.

My deep conviction is thata person must himself participate in the conscious choice of a particular product. No one but you knows your aspirations, needs, habits. But there is also a flip side of the coin, some are overly fond of choice, which turns into an endless cycle. It is especially funny to watch when a person chooses a keyboard for a computer and writes a whole treatise about it - I want the keys to have such and such a stroke, so that the stand is regulated, the symbols are exclusively of such and such a color and are arranged like this and nothing else. An absent choice of the keyboard based on pictures and filters in stores (moreover, most of the filters are missing, it never occurred to anyone that they are needed) does not give a result, which is natural. For the keyboard, the most important thing is ergonomics, how the hands rest on the keys, what is the pressure on them. If you don’t try, you won’t know, and it’s impossible to choose a keyboard by dozens of parameters, you need to try it in action. But this approach not only exists, it flourishes - there are people who have been choosing new devices for years, constantly waiting for the release of a new chipset, such as memory, screen. But they don’t buy a device with them, but start waiting for the next one, as it will be better. The only question is for whom and why it will be better.

Note that this is the same abstractionas the best processor. Here we run into the perception of reality, the product is needed not to solve a specific problem, but solely in the aspect that it should be “the best”. To the extent of the buyer's ideas about what is good and what is bad.

Quite a long time ago I bought a small one in a storemini-PC, a kind of cube from a Taiwanese manufacturer. An enthusiast was standing next to me, he was buying some kind of mouse, and when he saw how the seller unpacked my goods, he began to talk about how poor and bad this PC was. It does not have active cooling, not a single game can be launched there, it barely tosses and turns. You should have seen the expression on the seller's face, there was a feeling that he was overtaken by an attack of toothache. For my money, this computer was ideal, however, as well as for solving the problem for which I purchased it (video surveillance system, a separate additional security circuit). The neighbor in turn turned out to be a noble theorist, when I talked about exactly how this computer would work and why its capabilities would be enough for my eyes, I received a free lecture on video surveillance systems, image analytics, and so on. An attempt to explain that the cameras that are installed in enterprises, as well as enterprise-level analysis systems, are unnecessary, stumbled upon contemptuously pursed lips, I quickly moved into the category of lamer.

I ironically asked:“And you probably edit photos from your smartphone in Photoshop?” And he received a most serious answer: "Of course, I choose only the best." At the same time, the person had an inexpensive phone in his hands, the quality of photos from it at that time was far from ideal. Apparently, Photoshop could be pulled off somewhere, but the phone could not.

This topic is eternal as the world, but for me the choiceabstract concepts is meaningless. Consider me a cracker, but I always try to reasonably choose a product for my tasks. Sometimes emotions get the better of me, and I buy something overly fancy, with a reserve for the future, which, as usual, is not used. Sometimes it happens. Here, after all, the main thing is different - not immersion in technologies that you still do not fully understand, but an assessment of what you need from the product in reality and how it will meet your expectations. For this, many buyers go to stores, where they listen to the sellers' mantras about the best, most powerful, latest, incomparable and the list goes on. But this is a separate type of psychotherapy before giving away your money, as a rule, it has nothing to do with the real choice of the product. The funny thing is that sellers are not all the same, there are those who can really help you choose a product wisely - it all depends not only on the person, but also on the place where you went shopping. Location also plays a big role in this process.

I am sure that you know how the thirteenth generation of Intel processors differs and that they are better than the twelfth. Is not it?

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