General

The contribution of Russian gamers to the total cost of mobile games in the Eastern Europe region decreased by 5 times

According to the research company data.ai, the contribution of Russian gamers to the total spending on

mobile games in the Eastern Europe regiondecreased from 50% to 10%. The main reason for this was the inability of Russian players to pay for games in the Google Play and App Store app stores. However, globally, the mobile gaming market has grown by 20% this year and will continue to grow. It is expected that it can grow by 1.7 times by the end of 2022. To date, the mobile gaming market has reached $136 billion and is growing at a much faster pace than the traditional PC and video game market. Mobile games already occupy 61% of the entire gaming market. According to forecasts, the total volume of the mobile games market could reach $222 billion this year. During the first quarter of this year, gamers spent $1.6 billion on mobile games every week in the App Store and Google Play.