Spillikins

Spillikins No. 709. Loss of "Yandex" of the main page

Hello.

There are only a few days left until September, soon autumn will come into its own. Probably this year we

will be remembered for the fact that the seasons coincide withhappening in the markets, there will be more and more events that we could not imagine until recently. And today they are already, consider, the norm - the same Yandex gives its main page to another company for three years, and nothing. There will be more and more such unusual things every day, as if common sense fails and we are moving on to a different perception of reality. We will talk a little about this in "Spikers", and we will discuss it from two sides - we will touch on both companies and ordinary people. Go!

Table of Contents

  • The main page of "Yandex" - the loss of the main resource
  • Drop in sales, shortage, prices for iPhone 14 in Russia
  • Forest fires and air quality in Moscow
  • eSIM and delivery of a QR code for 2,500 rubles to another country
  • Consumer extremism and fictional sensations
  • Digital Public Art Festival - Rosbank Future Cities
  • Books. Jordan Morrow, How to get the most out of your data.

The main page of "Yandex" - the loss of the main resource

There is a moment in the VK deal with Yandex, at whichalmost did not pay attention, namely the loss of the Yandex.ru page for three years, which was the entry point both to Yandex services and to various content projects. Initially, when the possibility of moving the Yandex.News and Zen projects to VK was only discussed, it was not clear how they would give back the traffic that these projects pumped up. Indeed, by themselves they mean almost nothing, Yandex gave them search traffic, redirected people from the main page. The agreements are now clear, three years of conditional lease of the yandex.ru domain name, from where visitors will go to Zen, owned by VK.

In "Yandex" they say that they will now develop the page ya.ru, - it was originally a lightweight search page, where there is nothing superfluous.

And now let's look at the main page of "Yandex", we will see advertising, a lot of different blocks.

Per day on the main page of "Yandex"attendance is approximately 35 million people, for a month this is an audience of 73 million unique visitors. Expensive advertising space that Yandex simply lost. Based on this, it can be assumed that Yandex does not receive any money for News and Zen, but rather they also pay VK extra for taking these resources and giving them to Delivery Club.

In mobile applications of "Yandex" startthe page will also be "Zen", which sheds some light on what is happening and shows that the agreements with VK include the resource attendance parameter for three years. VK takes these resources with an encumbrance for Yandex, that is, it maintains guarantees that their attendance will not fall during these years. The deal does not look profitable for Yandex in any way. Bravura statements that they will now develop the page ya.en, is rather an attempt to hide the onerous conditions that the company has taken on.

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Pour a cup of invigorating Saturday coffee andcheck out the news of the week. Yandex becomes a monopolist in the ready-to-eat food delivery market, Avto.ru offers to change cars, Chery will bring us a new sedan, and HBO showed a teaser for The Last of Us…

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I can't remember anything like it in history.for an Internet company to give its main resource, its name, to someone for use, even if only for a limited period. Imagine that Google suddenly gives away its main page to Amazon for three years, and in parallel begins to develop something else. Such actions are possible only in one case - when the company is forced to do so. There can be no other reason.

On the other hand, the creation of a monopoly in the market for the delivery of ready-made food is the carrot that Yandex has reached out for and sees fabulous prospects for itself.

I can only say one thing - the company does notcore, there is no clear understanding of what can be done and what cannot be done. And the lack of a strategy is clearly visible, today Yandex is about money and only about them. Hence such a performance, which will come back to haunt the company more than once. When people don't love themselves and don't respect their work, it's hard to ask someone else to treat them differently.

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Drop in sales, shortage, prices for iPhone 14 in Russia

All last week I've been responding to comments aboutwhy prices for the iPhone in Russia fell. The short answer is that the market is oversaturated, supply exceeds demand. And this applies not only to the iPhone, but also to many other products on the gray market. There is no shortage, you can buy anything.

Acquired in Kazakhstan Fold4, separateadventure with payment, but so far it has not been brought to me. I think that you just had to go to Avito and buy it there, since there are a lot of offers and reasonable prices.

But note that on "Avito"enterprising serovars are already forming pre-orders for future iPhone 14s, which Apple has not officially announced. There are even prices, which, of course, have nothing to do with reality, but some level needs to be formed so that people can count on it.

After our publication, Avito decided to remove such “pre-orders” as a class so that people would not sell air. In my opinion, this is the right decision.

During the week we discussed the question, what is the price of the iPhone14 will be the biggest surprise for Europe, a lot will depend on it. But the fact is that Europe is entering the most severe consumption crisis and the population simply will not have money for these toys.

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In the current conditions, it is the gray market, that is,merchants who are engaged in smuggling, do not pay taxes, become heroes, supplying the market with goods, the same electronics. I described in detail in a separate article how the market functions, why any deficit is basically impossible. In any case, until the moment when the borders are closed, and they will not be closed under most scenarios for the development of this global crisis.

Legal market vs gray market electronics

The gray market in Russia is huge again, and it is invisible from the outside; why the gray market is a problem for both retail and the state, how it will be counteracted.

I received an interesting comment in the mail, whichI hasten to share with you: “Seryaka Apple sell more than parallel imports, there are no bad ones to overpay a third from above. The rich will certainly not pay attention, but Apple is a brand for the poor who want to look rich and successful, they count money. They planted a pig with Pro models, they can’t scrape together money for them, so ordinary iPhones are popular, consumer goods for a horse price tag. It is not possible to take a loan out of hand now, there is nothing to give it back. Therefore, they will take old iPhones from serovars. But most importantly! most will pay with cards, data on payments is being accumulated and when everything calms down, they will start catching ipshniks and others who traded seryak in large volumes. The state will pinch them heartily, it doesn’t matter to the treasury or to their own pocket, everyone will have to pay and it won’t be possible to fight off the claims.”

The comment seemed to me important in the secondparts. The smarter gray trucks try to leave no traces, sell electronics for cash, hide their contacts and coordinates, and try to avoid any leads as much as possible. The digital footprint is accumulating and may become in the future the thread that officials will pull and unwind the entire chain. When he wrote in his text that the market is becoming criminal, he had this moment in mind as well.

After all, it is not only cash, but alsothe ability to hit the courier on the head when he leaves the buyer with money. Risks are growing again, large sums have appeared that people carry along the street. Stories were told from several regions when serovars were faced with the fact that their goods were confiscated, and in the absence of documents they could not complain about it somewhere. The expropriators behaved as impudently as possible, received the goods and simply slammed the door in the face of the courier, did not give cash. Subsequent proceedings will clearly take place on a conceptual plane, where the two sides will begin to find out who has more power and ability to prove something to other people. The destruction of the civilized market is happening quickly, but I hope that this is a temporary phenomenon.

It is necessary to try not to get into such stories, always ask for documents for the purchased equipment. Check the check for nalog.ru (he should appear there), give up oneonly a consignment note, this is a silly letter that you can immediately throw away, it will not protect your rights. Either be aware of your risks and clearly understand what exactly you are getting or not getting. I always call for conscious consumption and understanding of your actions, do not buy a pig in a poke and do not waste your nerves where this can be avoided.

Forest fires and air quality in Moscow

I was absent from Moscow for a week, I forgot whatcinder from forest fires. The return to the capital was a test, it became warmer again, in the very first minutes at the station there was a feeling of stuffiness in the air. And this is in the evening chill. I thought it was far-fetched, I climbed in to see the air quality index. No, I'm not mistaken, everything is very bad.

Moscow is currently the leader among largecities on air pollution, the cause of fires and wind rose. I rarely use an air purifier, but here it was simply impossible to do without it - I turned it on and immediately received a red warning signal.

My air purifier is powerful and quiteadvanced, periodically glanced at how he was fighting pollution. But still, the picture is gloomy, the air remains as saturated as possible with small particles.

Climbed in to see how cleaners are soldair, the rise in sales is almost an order of magnitude in Moscow and to a lesser extent in the region. People are trying to solve their problems here and now, as well as sales of air conditioners have grown - someone is trying to get a two-in-one device so that there is both air cooling and air purification. Although the air conditioner is, of course, much inferior to the conventional air purifier in this aspect, there is no place for similar filters in it.

In any case, no matter what youused and use, it is worth cleaning the filters, checking them and washing them if necessary (if you have such an option). During the day of work, a noticeable layer of dirt accumulates on the filters of my purifier, which it takes from the air. It is clear that he cannot completely and completely solve the problem, but at least partially relieves the load on the body and removes burning particles from the air. Definitely better with it than without it.

I have two types of air purifiers, they arediffer in cost as heaven and earth, but both cope with their tasks. Be curious about the reviews that you can choose from and take them as a starting point.

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Some tips that might be helpful to you.Do wet cleaning more often, and if you have air conditioning, then use it and close the windows. If you have a robotic vacuum cleaner, turn it on more often (it cleans the air, albeit not as well as a purifier). Do not forget to drink water, try not to leave food open on the table.

Some time ago it was impossible to even dream ofthat air quality can be digitized, that we can observe changes in real time. Now we have the information to take certain steps, to be more careful. Of course, the street is not 2010, when the peat bogs were burning and not a single light was visible. But it’s definitely not worth minimizing the danger of the situation, the load on the immune system from these impurities in the air is huge.

eSIM and delivery of a QR code for 2,500 rubles to another country

They sent a wonderful message to our Telegram channel, namely that MTS is ready to deliver a QR code for activating an eSIM card to another country and charges 2,500 rubles for it.

For most people, this is dumbfounded, because eSIM isthis is a virtual thing and the same QR code can be sent by e-mail, there is no point in sending a piece of paper somewhere. It seems that MTS has gone crazy, in fact, everything is much more complicated.

In Russia, eSIM turnover is regulated within the framework ofexperiment, the receipt procedure involves a personal visit with documents, in exchange you will be given the same QR code. The state limits the ease of obtaining eSIM, rightly believing that otherwise the bacchanalia will begin, operators cannot cope with the issuance of ordinary plastic SIM cards so that real passport data is attached to them. Imagine what will happen if they start distributing eSIMs, and there will be a lot of ways to deceive the operator, even registering at the State Services does not save. Restrictions grow out of distrust of the operators on the part of the state, hence all these slingshots. And none of them can get around them, at least until the moment when the existing databases are put in order, passport data is checked and dead souls and those who use other people's documents are cleaned out. This process is gradual, it is not fast. It can be assumed that at the beginning of 2023, when the quality of data in the operator databases will increase, there will be relaxations.

But there are a few more points thatput us in a difficult position. For example, an indulgence could be made for those who have already issued a SIM card, like the girl in the case above. And just reissue the SIM card electronically. The state is against this for other countries, as it sees various threats, including fraudulent activities. Hence the impossibility of such an operation in the future, in any case, it will not be easy and simple to do this. Another point that we still cannot fully figure out is the issuance of your SIM card to someone else, with forged documents or without them at all. For eSIMs, the potential for fraud is rampant. And here you think about how ordinary fraud breaks the future, which, it turns out, is not protected from it. Therefore, we will assume that the development of eSIM will be very, very difficult for us, since until there is trust between the state and operators, no one is ready to take responsibility for possible problems. The main thing is that no one wants to answer to the consumer for the troubles that arise.

Consumer extremism and fictional sensations

We have a very lively Telegram channel, and the reversecommunication works perfectly, you send news, observations, questions, for which special thanks. Among this stream, stories are consistently encountered when they try to deceive us in a simple way, to see what will come of it. Some unknowingly, some knowingly. For example, one of such news is that Apple Pay has started working again in Russia. The person says that he tried by accident and everything worked out, in some fabulous way, Apple Pay earned by itself. Sensation! Urgently in the room!

Checking the news is not very difficult, but at the same timeask for a screenshot of what is happening. It immediately turns out that Apple Pay does not work and this is erroneous information. More than a dozen examples of this kind appear within a month. Therefore, the habit of checking information is extremely useful, it saves you from getting into a mess.

But more often other stories happen when peoplecompanies offend and they begin to take revenge, they want their blood. Often they do not even realize that they are wrong, and just want to cause maximum damage. This can only be interpreted as consumer extremism. Let's read our reader's post:

Hello.Probably, this is a semblance of a cry from the heart, I don’t know for sure. I have been a user of Yandex products for a long time, probably even a fan to some extent. But recent events cause only melancholy and rejection. And believe me, it's not even about the political position of managers and other things. I am sad that the company I love has begun to resemble a typical annoying telecom operator with the same masochistic love for how it would be more interesting to write off money from the consumer. And the point is:

I have owned multiple devicessubscription - Stations mini 1 and 2, as well as the Module. The first was with the family, the second and the module were for personal use. Then certain events took place, and I canceled subscriptions at the station in order to take one big one instead, especially since a new one came out or it was possible to change the “camp” altogether, I tried both VK and Sber, nevertheless decided to stay - and I understand that in vain. I returned the mini-stations, took a brand new second one and resumed payments for the module (I must say that behind these events there was a real war with support, which simply forgot to turn off my subscriptions for devices that were no longer there, but I hoped that this was just a mistake ).

Everything went relatively well, although the news about the fate of the company was a little frightening.

And today, 449 rubles were debited from me for a subscription device. To my surprise, I found that this is a "Yandex" module, which has risen in price by 300 rubles))

Despite the fact that for two months they charged me 149 rubles as it should be, no one warned me about the change in the tariff, either then or now. And they still try to make me look like some kind of idiot.

For me personally, this is the end.I can survive your twofold position, I can understand that it is not easy for you now, as well as for everyone. But that doesn't give you any right to play dirty tricks. I'm sorry to leave this little ecosystem that has been around for over 5 years. I know that probably the majority will not care, especially the companies, but I hope in the depths of my soul that Yandex will get better. And the sooner the better.

It's not hard to believe that Yandex is greedy for moneyof its users, the story looks typical, there is a mess inside the company and other familiar moments. But if you read the subscription description on the Yandex website, then everything falls into place.

When you subscribe to multiple devices, there is a discount that disappears if you have one device left. As a result, support answered.

In my opinion, everything here is fair and transparent,there is no deception on the part of Yandex. But the “injured” buyer wants the blood of the company, so that it feels bad, at least in the public field. And we come across such stories every day, here, too, there is a temptation not to check anything, not to understand and give information to the surface. But this is always a mistaken wish. I meet such publications in different places, I always feel sad that the information is not checked. No one is immune from mistakes, anything can happen. But it is important to check the information, study what you were fed, and draw conclusions. Even a lot of news turns out to be completely different, this is news for a person who has stumbled upon new information for himself, but for the market it is a rather outdated fact that has happened.

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Digital Public Art Festival - Rosbank Future Cities

I'm torn to the bone by the useanglicisms, and even where they can be safely avoided. I love street art and do not shy away from the word "street art", it has become independent and describes the phenomenon well. After all, there are plenty of activities that get their names from words in other languages ​​- football, hockey and the list goes on. And we no longer perceive them as something absurd. But why use the heavy construction of "public art", and at the same time also call the Russian festival in English. I represent these people who love smoothies, perform ki-pi-eye and look for luck in windows. Brrr.

Even the street art museum in St. Petersburg, which is aboutwas closed, held the festival "Street Artist 2022", although they were not constrained by anything, they could use anglicisms, and no one would be offended. I was there on the first day, I saw a little work, but in general I am glad that I managed to get out and see. For a week in St. Petersburg, I looked through about a hundred works in different parts of the city.

Last year, the Future Cities festival alreadytook place in several cities, and I even devoted a separate material to it, where I discussed where art goes, how it appears on the streets of cities and then immediately disappears.

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Accidentally caught my eye that on Sevkabelthe festival of this year began, I decided to see the work. I was, frankly, very disappointed, both with the choice of works and their relevance. And most importantly, I did not see any sense in them for the general public. You can see the works in different cities where the festival is held.

I'll start with the work that was called a sculpture, a kind of luminous hogweed leaves, bright in the night.

Called Flora Fatalica, hangs by the pier and justglows in the evening. It is impossible to find a description nearby, it is done very badly. Rather, it is perceived as a sign of some cafe, which is not here or, on the contrary, it has not yet been installed.

Another project just could not find - "Be fortrees blown by the wind. Here is its description from the festival website: “The project was developed on the basis of the TreeTalker+ sensor from the Smart Urban Nature laboratory, which is designed to monitor trees. Sensors installed on 10 trees in Sevkabel Port measure the radial growth of the trunk, the speed of the sap flow, the moisture content of the trunk associated with the humidity of the air and soil, the position of the trunk along three axes and 12 light spectra.

Sensors provide a set of numerical parameters,interpreting which you can evaluate the condition of the trees. So, for example, using spectrometer data, one can understand that a tree suffers from a parasite if yellow color prevails in its color in mid-July. According to temperature, air humidity and flow rate, you can understand whether it has enough moisture. In addition, the temperature and humidity data of the trunk allows analysis of the ecosystem services that the tree provides to the city: how it creates a cool shade and increases the humidity of the air.

The project offers artistic interpretationreceived information, using the techniques of experimental poetry. The installation translates data on the state of a cluster of trees, collected by sensors in real time, into short poetic texts that metaphorically describe these states. The work builds a dialogue between park visitors and its ecosystem, offering a new way of communication and, in particular, gives visitors the opportunity to compare their feelings with the well-being of a cluster of trees that are in the same weather and ecological context with them.”

Asked the guards, poked at people, no oneknows nothing. There is nothing on the map where this installation is indicated. There are trees, there are no sensors on them. We will assume that we simply did not have time to do it, but then, perhaps, it was worth displaying it on the project website so as not to waste someone else's time.

The reGeneration project is restorationcoral reefs, the sculpture is created from materials that grow under the influence of electrolysis, form a lattice. What can I say? In the evening, with backlighting, it is somehow curious, without it it looks strange.

In general, I have left from this festivala feeling of dissatisfaction and some kind of furious selection of artifacts. For a certain public, perhaps, it is interesting, for the mass audience it is too far, incomprehensible. You need to work for people, and not for a narrow circle of connoisseurs of such nonsense. Hence the conclusion that Rosbank did all this on a whim, did not bother looking for interesting authors and concepts. It's frustrating that it happens like this.

Books. Jordan Morrow, How to get the most out of your data.

It happens that I don’t want to buy a book, but I overpower myself and say: “It is necessary, after all, this is your job.” That's exactly how I got this book.

Nothing in it bribed me, it alerted methat the author is called the godfather of data literacy. And the author constantly "strives to help leaders and employees of various organizations develop data and analytics skills." The book is thin, about 200 pages, I read it to the end, although it cost me a lot of effort.

I don't like stupid people.I absolutely do not accept them. A stupid person can disguise himself well in the modern world, sprinkle terms unfamiliar to others, hide behind fictitious names (“data literacy” is one of them, which alerted me). In this aspect, the book can serve as a canon of stupidity and how such works are sometimes created. Let's take a look at the recipe for mindlessly filling pages with water together.

So, first you need to outline the topic and explain,that few people understand it, but we wrote a book for idiots, so even you will begin to navigate the issue. The caveat that the book is for non-specialists is important, you need to scare away everyone who at least graduated from school and did not hang around the corridors, otherwise you can look pale.

For each term you need to give moredefinitions, refer to other resources and sites, bombard the reader with other people's definitions so that he gets lost in them. Usually the authors try to talk about their experience, someone else's experience is immediately transferred.

Feel the flight of thought of the charlatan whosells its services to those who are ready to use them: “What technologies and computer programs can help in successful predictive analysis? Firstly, these are two programming languages ​​that are gaining more and more popularity in the field of data processing - Python and R. With their help, specialists in statistics, quantitative analytics, etc. build models. Plus, they're so cool! One is like a snake, and the other is like a tiger growling: rrr.”

You know, but the author is serious.It reminded me of another titan of thought, who explained the success of the Jeep with round headlights that resemble mustangs on the prairies and US residents perceive this as a gene memory. The level of the conceptual apparatus is comparable, apparently, the main thing here is to be eloquent.

There are examples that are considered canonical, roamfrom book to book. For some authors, they are woven into the narrative correctly, some were so struck that they build their story only around them. The Broad Street cholera outbreak in London is one such example, and doctor John Snow used a statistical approach to find the source of the infection. A good story is always appropriate. Therefore, in this book it is told to us on the 79th page, on the next spread they give a map drawn by Jon Snow.

On page 126 we see the same card again, numbered 6.5. No changes, because, after all, it was written for narrow-minded people, they should have already forgotten everything.

Repetition is the mother of learning, on page 169 figure 8.3 is exactly the same card.

Three times in the book the sameillustration, it makes no sense. But the visualization of how water is pounded in a mortar turned out to be excellent. Behind the ornate definitions is a student's, school essay - as I understand data analysis, after reading a couple of other essays and well-known books at night. Rogues always have a need to show off that they are the authors of the book and further down the list, and this is just such a case. The book is straight horror-horror and a set of stamps, there is nothing useful in it. Therefore, try to avoid getting to know her, which I nevertheless brought together due to work. And I will tell you next week about a book that is interesting, it is also about data. But it is written in good language and interesting, unlike this craft.

P.S. I hope you are in a good mood andthere will be enough strength for all business and rest, because rest is also a separate type of work. Have a good working week, let the vanity not absorb you and leave time for a calm, thoughtful life without any unnecessary everyday exploits. Have a nice week!

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