Spillikins No. 708. Apple is trying to return to Russia, albeit unofficially


It seems that the training manual has changed and I suddenly went from the age of a youngster straight into old age.

It's not even that to me more and more oftenaddress by name and patronymic, previously only the security forces did this, they have a standard approach. The catch is that previously scolded for youth, lack of knowledge and understanding of something, now SMM has mastered new heights - cognitive disorders associated with age. Only the tones have changed, but the meaning remains the same - you can safely ignore everything I said, because ... and further in the text. It was always interesting, why not direct this energy to fixing some real problems in life, helping children, after all, and not to this meaningless SMM? On the other hand, a social function is clearly traced, I provide people with jobs, I provide the necessary scope of work.

The other day I came across the fact that inside one ofoperators launched a campaign against all their peers in the market. We bought a bunch of posts in small Telegram networks, and they were flooded exclusively with bots. Hundreds of carbon copy messages that scold other operators. The beauty of this underground struggle is that no one reads these messages and they have no influence on anything. This was done to report to some big boss in order to put the figures of the "popular" reaction on the table. At the same time, it was done in such a way that inadvertently offending no one, not causing a response. A win-win option, as for me, but just as meaningless, by and large.

Every time I look for the meaning in everything, not always itI find upset. Reading Soviet newspapers does not add optimism; fairy tales and fictions that are replicated and distributed are presented as reality. Either Huawei will leave for the nth time, then the shortage occurs on a weekly basis, then communication prices will increase for the tenth time. It's like with the speed of smartphones and computers, every year they become faster and faster during presentations, although for five years now, as all manufacturers have deliberately slowed down the interface. I really want to believe that we will be able to bring back to life not just the dissemination of any information, but its awareness and reasonable consumption. On the other hand, this is what I have been doing for many years, so let's get started. Go!

Table of Contents

  • Data leaks, possible compensation mechanism for victims
  • Second quarter results from MTS, interesting quotes
  • Parallel market, direct deliveries and a little about the prices of equipment
  • The phone number of a deceased comrade is back online
  • Books. Shamil Idiatullin, "Return of Pioneer"

Data leaks, possible compensation mechanism for victims

Last week the court issued a fine for DeliveryClub for the data breach that happened in May 2022. The amount of the fine amounted to 80 thousand rubles, let me remind you that for legal entities the maximum fine is one hundred thousand rubles. It is unclear why, with a similar Yandex.Food leak, the fine was 60,000 rubles. But in any case, the difference does not matter, all the same, the size of the fine is the same.

The initial proposal of the Ministry of Digital Development to finecompanies on a percentage of turnover has not yet been continued, as it is necessary to rework the regulatory framework. But the main problem here is not even that the company needs to be punished, there is no doubt about the latter. The problem is how to do it in such a way as to minimize the damage and make it insignificant for the victims. But let's start with turnover fines, it is proposed to make a turnover penalty of up to 1% at the first leak, up to 3% if the company did not warn Roskomnadzor about the leak.

This is not a fixed amount of the fine, and herethe question arises how the amount of damage will be assessed, what the regulations will be. Using the example of the difference in fines for Yandex.Food and Delivery Club, we see a discrepancy in the amount of fines when externally the damage and the amount of information are comparable. Today we have only one mechanism, namely the adoption of a law and the assessment of damages in court. But it will always be different courts on the basis that companies can be registered in different parts of the country. And here it is necessary to develop transparent rules of the game, create a description that will clearly explain the size of the fine and not allow any interpretation. We do not have such a regulation. The experience of other countries suggests that each leak is assessed independently. In the United States, where law enforcement practice is well documented, and the law itself has a precedent character, the amount of fines varies greatly (on average, from $20 to $100 per person) - but the main thing is that the fine applies to all victims, plus legal compensation has been worked out for lawyers who work to the injured side. In the realities of Russia, nothing like this simply exists, and each case will be unique.

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The main question is how and what to compensatevictims, and to what extent. I don't like the idea of ​​some kind of virtual fund, which will receive funds from companies that have leaked data. Why create an artificial structure, the only purpose of which will be to service the money received from companies, especially since such a fund will obviously be of a non-state nature. But even if it is state-owned, the logic here is lame. In each specific case of data leakage, we must receive money from the company that will be used to compensate people, as well as to fill the budget (this money can be sent to government programs, for example, the same information security). But the logic in which a fine against one company is piling up to pay for data breach problems in other companies in the future seems to me deeply flawed. Everyone must be held accountable for their sins.


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It's like writing a fine for damagecity ​​property to a vandal who painted the walls of houses. But to issue a fine not in the amount of damaged walls, but taking into account the fact that some other vandals in the future will also do this and will need money to fix their art. Yes, we do not like vandalism, but this does not mean that one vandal should be responsible for those who do the same in the future. Not fair.

We need the most transparent procedure,which will take into account the size of the leak, what data has become publicly available, how such damage can be repaired, and how much money it will cost. I'll start with a simple one - in Russia, companies undergo an information security audit, which is independent. And such an audit must be made part of the formula that calculates the amount of the fine. Have you been audited recently and it showed that you protect data in good faith? So, everything is fine and the penalty will be minimal. It is also necessary to introduce the responsibility of auditors so that a market does not form in which an audit is easy to pass, since customers pay for it. The responsibilities of both the auditor and the auditee should be clearly defined.

You can’t go straight to the maximum fines,no one is safe from leaks, it’s sad, but true. The first leak should have minimal impact on the company, the penalty should take into account the fact that the company tried to protect the data, but something went wrong. It should not be minimal, by no means. But it should not be such as to harm the company too much. Sensitive but not huge. But then you can introduce increasing fines, including, in the most egregious cases, requiring that there be external monitoring of the information security of the company that will pay for it, as well as the purchase of equipment to protect user data.

Now let's talk about you and me, about the victimside. Getting some money from a company that leaked data is probably nice, but is it an end in itself? Can we repair the damage from such a leak? In most cases, most likely not.

For example, if your passport data was leaked tonetwork, what can you do? Only one thing is to change your passport for a new one. Given that a lot of things have been issued for a passport, from a SIM card to an apartment, a car and a bank card, the size of the troubles is huge. But the main thing is that knowing your passport does not play a big role, you need to physically have access to it. Rather, all companies need a database in which for leaked passports there is a note that they are compromised, and the same bank should pay close attention to all transactions with them, not to allow them without original documents in principle. Replacing a passport in this case ceases to play a special role and will not be needed.

Another example is the access code to the entrance, whichissued to food delivery couriers and leaked to Yandex. None of the victims rushed to change the codes at the entrance, which were compromised. Here, too, you can create a centralized mechanism that starts the change of codes and cuts off everyone who wants to get there, without having the right to do so. And, in turn, if the service company, after warning (and paying for its services), did not make such changes, then questions may already be addressed to it.

It is necessary to learn how to assess the real damage anddevelop a punishment based on it. The work is difficult and painstaking. It is also necessary to give companies the opportunity for the first time to pay a fine not with money, but with their services or discounts on them. Such a mechanism needs to be worked out. For example, "Yandex. Food" after the leak could give free courier delivery for several months. I am sure that many would choose this option of compensation.

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Second quarter results from MTS, interesting quotes

After the analysis appeared on the sitequarterly results from MTS, a fair amount of comments appeared in the style of “MTS is doing well, but you are all lying”, “order, wet MTS” and further down the list. Some MTS employees wrote this out of their hearts, after all, this is understandable, their soul hurts about the company, and from a pragmatic point of view, they need MTS to be strong, otherwise they may suffer. The debriefing can be found at the link.

Quarterly results from MTS - the ecosystem of the leading operator in Russia

We analyze the MTS report in detail: what is good for the group of companies, what numbers are surprising, and why MegaFon injured the operator's management so much.

During the quarterly results conferenceMTS President Vyacheslav Nikolaev unexpectedly confirmed part of what was said in my material. “You can’t win, so you need to lead” - the principle, apparently, is this.

Let me remind you that in the second quarter, MTS showedmaintaining the subscriber base at the level of 80 million SIM-cards. For the current state of the market, this is possible only in one case - when the operator distributes SIM cards and continues to play this indicator. In all other situations, the base should shrink, and very quickly. The distribution of MTS SIM cards at the metro is exactly the same as with all other operators, nothing has changed here. Here's a recent example from last week.

When people watch this distribution of SIM cards, faiththat the operators are trying to turn the tide, to change something, does not arise. A picture of the world is drawn in my head, in which the operator himself starts the process of distributing SIM cards, and then pretends that he has nothing to do with it. But in fact, he still distributes SIM cards, he just hides it and says something completely different to the public.

SIM cards are distributed by dealers,moreover, they receive them in industrial volumes, the cost of SIM-cards on the balance sheet of large partners is hundreds of millions of rubles. For example, let's look at the Beeline lawsuit against Svyaznoy, which went to court in early August. The amount of claims is 838.68 million rubles, this is an advance payment for the sale of SIM cards from the retail network. The calculation scheme is unknown to us, but the amount itself may indicate that Svyaznoy has millions of such cards on its balance sheet. Typically, the amount of remuneration in the end is about a hundred rubles, you can start from this figure. Each operator has enough such partners, many have tens of thousands of SIM cards on their balance sheets and, with a rather sluggish retail, are not able to sell them, but you need to get a bonus for the number - hence the distribution of SIM cards near the metro or somewhere else. If the operator catches a partner in such a distribution, then penalties follow, they always work like a baton. But this does not remove the phenomenon, since the partners will have enough of these SIM cards at least until the beginning of next year, they were printed last year in insane quantities. In the balance of operators, such SIM-cards are accounted for as shipped to partners, but not activated. There is no point in recalling them from a business point of view, the procedure is too expensive. You need to wait until they run out, and at the same time fasten new shipments. This is exactly what all operators, except for MTS, did - the operator loaded SIM cards to partners to the last in order to pump up their base. Indirectly, this can even be checked by numbering capacity, we had to introduce new numbers.

The distribution of SIM-cards is meaningless,it harms the business of any operator. Beeline was the first to take a course towards abandoning SIM cards that are distributed as you like, reduced supplies to channels, began to purge partners who uncontrollably distributed SIM cards at the subway, in cafes, on airplanes, and so on. Exactly the same was done in Tele2 and MegaFon, only MTS remained an island of calm. Considering that there is no report for the quarter from Tele2 and MegaFon, we can estimate the subscriber base only for beeline, it has decreased, primarily due to changes in the distribution of SIM cards, while ARPU has grown. MTS did not say anything about ARPU, which is a pity - but the operator had exactly the same number of SIM cards as a quarter earlier, and this is a bad sign.

So, what did Vyacheslav Nikolaev, PresidentMTS, at the discussion of the results (quotes from TASS)? That it is necessary to reduce the number of stores, since there are too many of them (MTS today has more than 5,000 points of sale). The following is said about SIM cards: “It seems to me that now, when the cost of SIM cards has increased by an order of magnitude, it's time to heal this market. <...> Therefore, from the point of view of sales of SIM cards, it seems to me that the sales volume can now be reduced, especially since for us, ecosystem effects provide very serious advantages in reducing the outflow - this also allows us to take sales more calmly.

Very much resembles the situation when the economythe operator is collapsing, MTS began to see this and can no longer resist market trends. About the same as in the summer they agreed to participate in the general campaign for the development of 5G, although the year before they refused and wanted to develop everything on their own, without having any opportunity to do so. It is also an emotional reaction in which MTS tries to show that the company is not like everyone else, although it lives in exactly the same market conditions. And I am even pleased that the President of MTS casually confirmed what I said, even if he did not do it consciously.

Parallel market, direct deliveries and a little about the prices of equipment

Exhausting pursuit of sensationalism and fictionflooded the entire space, once again Huawei “leaves”, does not supply goods, and further down the list. The problems of one of the small partners are presented as something unimaginable, and conclusions are drawn at the level of countries and companies, the flight of fancy is amazing. To be honest, every time I look at this with my mouth open.

So the “departed” Huawei in Russia is represented by sucha model like Huawei Nova Y70 (announced in the world in mid-April), which is offered for 13,990 rubles as part of a promotion from MegaFon. Please note that the model is presented in almost 400 stores, plus this is the version for Russia, with all documents, certificates and the list goes on.

What can be said here?I would like all companies to "leave" the same way. With advertising promotion for the season, noticeable deliveries. Now let's talk about parallel imports and how it is gaining momentum, we will partially touch on the issue of gray supplies.

A good example for evaluating parallel importsare supplies of Apple equipment, prices are clear and transparent, they can be viewed for different regions, during the year discounts are made by company partners, but not by Apple stores. Let's take for example the MacBook Air on the M2 processor, which has just appeared in stores around the world, but you can already buy it in Russia. The price of such a laptop in Germany in the basic version is 1,499 euros, or about 90 thousand rubles at the current exchange rate.

On the gray market, a laptop is offered on average for 105-110 thousand rubles (already with an engraved keyboard).

In re:Store began accepting pre-orders for the base model at 139,990 rubles, which is about 50 thousand rubles higher than the price in Germany. And despite the fact that re:Store has its own audience, it is a premium retail format, it is impossible to expect high sales at such a price. There is no advantage in the form of the Russian model, there will be exactly the same engraving of the keys, the absence of an official guarantee within Russia (two years). And the price is prohibitively high, and the price difference allows you to buy a good laptop from Chinese manufacturers. It is important to note here that rationality in buyers grows gradually and many begin to consider Windows laptops as their next purchase, they are surprised to find that they are not at all as terrible as they thought. In a word, the veil of some exclusivity flies off the MacBook, and the image component is a thing of the past. And the first step is that people give up the iPhone, switch to Android.

Apple sees figures for the Russian market, whatpeople start choosing competitors. The company still does not work in Russia, does not officially supply goods, but for the first time since March, there have been changes that can be perceived as positive. To begin with, Apple has found a number of partners who supply components for service centers, including new devices, using parallel imports. Since the beginning of August, deliveries have begun through new channels, authorized service centers receive everything they need, repair time has decreased.

Authorized centers at the suggestion of Apple createschemes for receiving money outside the country with their subsequent conversion into rubles. That is, in fact, Apple, as it were, does not pay in Russia, complies with all restrictions, but in fact recreates its service network in order to service goods. Including those bought in other markets, one of the suppliers of components for services said that in September they were carrying components for the repair of the 2022 MacBook Air, as well as new laptops for replacement (this is not for sales, but for service and replacement in the service of broken ).

The number of failures in warranty repairs will now bedecline as services get money again, they have components. The scheme of work has become different, but the additional costs here are borne by Apple itself rather than Russian partners, they are affected to a lesser extent.


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And here the question arises, what is the difference between buyingthe same MacBook in the gray market with a manufacturer's warranty or from re:Store. The difference in price is huge, the warranty period is the same year, and the laptop will be serviced by Apple (of course, it depends on the country where the laptop came from, but service in Russia is available for most shipments). Why did Apple suddenly decide to change its approach to the market? The answer is that in the general situation in the world, the company needs any sales during this crisis, and the resumption of the service allows you to organize gray deliveries and at the same time formally have nothing to do with them.

One of the major distributors who neverdid not sell Apple equipment, claims that employees of the Russian office of the company (they cannot be called former ones) are negotiating on a personal initiative to supply the quantities of goods needed for Russia to a third country and on pre-orders. It looks like organizing a supply chain that bypasses the restrictions of Apple itself, which is created within the company. If such a scheme works, then we will see a drop in the cost of Apple equipment with parallel imports, the price will be slightly higher than the current prices on the gray market. That is, conditional 110 thousand rubles for the base MacBook Air on M2. They say that we can see the first deliveries under this scheme in November.

It is curious how the approach changes over time, and terrible sanctions suddenly begin to work against those who impose them. And we have to independently come up with ways to avoid these sanctions.

The latter is to confirm thatservices started working again as before. My son had his AirPods Pro earphones replaced under warranty (one of the earbuds crackled), both earbuds are now new. It took all three days, they handed over the headphones, then received new ones.

MacBook Pro laptop where there is a problem witha cable of the screen, in the spring they did not begin to repair under warranty in several services (informally they said that there were no top cases and they would refuse such repairs everywhere). Now it was done in a day and absolutely free. Indirect confirmation of the changes that have occurred over the past month in the service from Apple.

The importance of these events should not be exaggerated.there is no question of a full-fledged return of Apple, but the fact that the company is biting into the Russian market, trying to create conditions for the sale of its products, does not raise the slightest doubt. For Apple, sales in Russia are important, hence the attempts to keep them. It's time to count the losses and minimize them in the long run.

The phone number of a deceased comrade is back online

In early June, a comrade died, and just the other dayTelegram reported that he had registered with the network. You can't call me sensitive, but an unpleasant chill ran down my back. I could not develop the habit of deleting the phones of those who left us, they are still in my address book. Over the past ten years, a decent number of people have accumulated who have left us - I ran through Telegram to see their numbers.

The handsome, intelligent Misha neverused this messenger, it appeared after his death. A young man is registered on his phone number, some transformers, funny faces are on the icon. It's been a long time, the number lives a new life. A friend lost control in the car, on her number there is a photograph of a girl with lips in a bow, some slogans on other pictures. Of the dozen numbers that I checked, all are alive and at the same time are present in the messenger.

The number is not something personal, it is given to us duringtemporary use, however, and the operators themselves do not have it either. Lack of numbering capacity has long been a commonplace, hence the need to return numbers to the market. In the early days of cellular communication, the period of standing of a number before resale was at least a year, now it is at best three months, and sometimes there are no such restrictions at all. Formally, there is, in practice, the number can be on sale.

I do not think that it is necessary and possible to fix the numberfor a person forever, there is no need for this. But the fact that the rooms must be cleaned at least during the year, I think is right. And this is regardless of what happened to the person - whether he is alive or not, refused the number, or simply forgot to pay. Usually a bunch of services are attached to the number, acquaintances and just companies call where this number is saved for mailings, and the person has given his permission to disturb with calls or SMS. In a year, any base will cross out the number, since calls will not go through, and messages will not come to the addressee. And this cleaning is necessary.

Does anything more need to be done? I don't think.Time itself will put everything in its place. But the fact that you need to increase the period of silence for old numbers is absolutely right, that's right. And even in situations where a person dies. Emotions are fresh, it hurts to some extent to see the inscription that he is online. To multiply such negative emotions, albeit involuntarily, is not worth it. A year later, my reaction would have been completely different - someone bought a number, appeared on the network. Calmly, without emotions, just a statement of fact, as life goes on as usual.

Books. Shamil Idiatullin, "Return of Pioneer"

I like the way Shamil Idiatullin writes, he hashas its own handwriting, it is easy to recognize. Quiet books, in many respects about the past and with notes of moderate nostalgia. For my generation, who grew up in the USSR, believed in ideals and then unexpectedly found the collapse of everything and everything. Somehow I was asked what a person who survived the change of eras looks like. I picked up a good example and thought that Sergey Shnurov could become the personification of this, we are almost the same age, the difference is two years. A pioneer who faced the collapse of everything that was invested in childhood, at school. The pioneer who went into show business and succeeded in it found a new strength for himself in the collapse of all landmarks.

My childhood is different books, one of them is"Timur and his team", but in the 90s such literature seemed outdated, it was abandoned for a while, like many human qualities. People got hurt, became callous, embittered and stopped thinking about others. Gradually, we got over it, life is just returning to normal, which can be seen in big and small.

The book "The Return of the Pioneer" is exactly about this - by whomwe were and what we lost. Lightweight, pages are swallowed one by one. The plot is uncomplicated, Soviet pioneer schoolchildren are sent on an important mission into space - to save the Earth from a comet, adults cannot cope with this task. They return to a completely different country after three decades and try to understand what happened to the people around them, how they could change so quickly. Has the country been taken over? How could military conflicts arise in Chechnya, Tajikistan and other places? There are many everyday situations that you believe in, but they are shown from the point of view of those very pioneers who are pulled out of the context of the present and look at everything for the first time, they are surprised at the events that are ordinary for us.

The book is small, for a maximum of two evenings.The main question that you involuntarily ask yourself after reading is how we could lose the good that was then and come to today in this form. Ideals for many were superficial, artificial, and over time this is clearly visible. But we sincerely believed in many things, the collapse of the USSR buried both the good and the bad. The book is about the formation of us, about the fact that we left something important in the past. In each of us lives a piece of a pioneer, that child who believed in the good and the bright.

The thing turned out to be not devoid of grace, simple and solid. I liked it so I highly recommend it.

P.S. Every time it seems like summer will go onfor a long time and this summer you will have time for everything that you have planned. Then you turn around, and it flew by, some kind of tail remains, and there is no time to realize your plans. Summer is a small life, because in life it’s exactly the same, you don’t have time to look back, as the children have already grown bigger than you, unread books are piled up in piles on your desktop, and you periodically hide them in cabinets, so that later you will stumble and be surprised by these collapses. The future is important, there is no doubt about it, but you also need to have time to live in the present, which is what I wish you from the bottom of my heart. To make your days filled with meaning, fun and reasonableness, the latter is definitely not enough for all of us.

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