Samsung Virtual Avatar - G•Nusmas Debuts at IFA 2022

Samsung's G•Nusmas virtual avatar debuts at IFA 2022. A small blue alien designed to

connections with the younger generation of millennials andGen Z users. The G•Nusmas story will be featured on social media, Samsung YouTube channel and Samsung.com on September 2nd. As envisioned by creators G•Nusmas will help to tell users how innovative products of Samsung are created. According to Yu. H. Lee, head of global marketing, this avatar will show the public the different sides of Samsung, and better introduce the Samsung brand to the younger generation of consumers. The name G•Nusmas is the name of Samsung spelled backwards, according to the creators, the home planet of G•Nusmas is the planet Nowus 129, located at a distance of 100 million light years from Earth. The name of the planet refers to the address of the Samsung headquarters 129 Suwon in South Korea. The company intends to release a series of videos that will tell the story of the creation of G•Nusmas