General

Sales of wearable devices in the first quarter of the year in Russia may decline

According to the estimate published by Kommersant, sales of wearable devices in the first quarter of this year

and in 2023 as a whole can be reduced.Such conclusions are made on the basis of information from distribution companies in this segment. One of the reasons for the decline, experts say, is the growing share of little-known brands and counterfeit devices. The fall of the market at the end of the year can reach 20% in unit terms, this forecast is given by the company DiHouse. New brands that are introduced to the market mainly satisfy the demand in the lower and middle price segments.

In the first quarter, distributors expectdecrease in sales of headphones, smart watches and fitness trackers by 20% in monetary terms, mainly due to the withdrawal of Apple and Samsung from the market. Consumers are afraid to buy a fake and are postponing the purchase, given that the cost of counterfeit products has equaled the price of the original. The segment's sales are also affected by a decrease in consumer activity, and products in this category are not classified as essential goods.