Sales of products in the online channel will grow this year to 550 billion rubles

According to the analytical agency Data Insight, the volume of product sales in the online channel in Russia this year

can amount to 550 billion rubles, and in total, as387 million orders are expected to be made. In their forecast, analysts proceed from maintaining the level of income of the population at the current level, as well as at a stable level of inflation, fixed by mid-2022. Factors such as the withdrawal of a number of key players from the market and a sharp deterioration in the dynamics of real incomes of the population may negatively affect the achievement of this goal. Forecast figures exceed the figures for 2021 by 1.7 times in terms of the number of orders and 1.6 times in terms of revenue. At the same time, market growth indicators in 2021 were significantly higher. Thus, the number of orders in 2021 increased by 3.5 times compared to 2020, and the volume of revenue increased by 2.6 times. According to forecasts, the average check when ordering products this year will decrease by 3% and amount to 1,420 rubles.