Today's Apple presentation was heldunder the slogan “It’s show time”, which can be translated as “Time for Show” or “Time for Show”. And the head of the company, who came onto the scene, Tim Cook, really had something to show. All week, Apple showed fresh gadgets before its traditional spring presentation. We saw updated iPad mini and iPad Air and AirPods with a wireless charging case. This time there was no announcement of new gadgets. The whole atmosphere of the event was associated with new applications and services. Among them: a new news aggregator, a new payment system, a new gaming service, as well as Apple TV +. But first things first.
The presentation began with a colorful roller in retro style.
Apple News + news aggregator
The first announced product of this eventhas become an updated news aggregator Apple News Plus. According to Tim Cook, Apple News was already the most popular news app on the App Store, but with the update it will become even more popular. Now in the news feed you can read not only articles from the Internet, but also digital versions of your favorite magazines. Subscription to the service will be paid. The cost will be 9.99 per month. However, this is not as much as it may seem. It was stated that a subscription to all journals separately could cost about $ 800. In addition, by subscribing to the service on one device, it will become available on all of your Apple devices.
Apple News Plus application is available on iOSand macOS today. The first month of using the application will be free. In Russia, there is no support for the service yet, but perhaps it will appear later this year. The countries in which it will work Apple News Plus, in order: USA, Canada, England, France. In Australia and Europe - later.
Apple decided to issue a "credit card"
The second announced service Apple Card. By registering in the app, you will receive a virtual version of a credit card in a couple of minutes. The Apple Card service is in the Wallet app and will automatically calculate your expenses for you. According to the announcement, the Apple Card will work in any country in the world where Apple Pay is supported.
The service offers the Daily Cash feature. In fact, it is a cashback service. Refund is daily. When using a virtual Apple Card credit card for the purchase of various goods, it will be possible to return 2% cashback per day from the total amount. For those who will make purchases at Apple promise 3% cashback. The card has no fees for international payments, no deferred fees, and no fees for registration. For the release of the Apple Card, the Cupertino-based company entered into an agreement with Goldman Sachs, and also collaborates with Mastercard.
An interesting feature of the card is thatit will not be a CVV, open number, it will be unlimited and will not require a signature. The card will be assigned to the device. It will be accessed by Face ID and Touch ID.
In the US, Apple Card will appear this summer. When it appears in Europe - did not specify.
Apple Arcade Game Service
Another new presentation was the service AppleArcade, which Engadget calls "Netflix for gamers." This is a gaming service with a monthly subscription that allows you to play all the available games that it will contain. Will work with iPhone, iPad, Mac and Apple TV. At the start, more than 100 new and exclusive game titles will be available. Additional applications from the App Store do not have to download. The service will be available on a new tab in the App Store itself.
As with Apple News +, Apple Arcade willwork "family access". Having bought a subscription once, it will work on all devices of your family. There will be support for parental control. If you don’t like that your child spends too much time playing games on his gadgets, you can enable restrictions in the settings. For those who do not like to constantly sit online, offline access to games will be available.
The first studios that Apple signedcooperation agreements for publishing their games are: Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman and ustwo.
Service is not ready yet. Its going to run until the fall of this year. But support will be available immediately in more than 150 countries around the world. Unfortunately, the cost of the subscription is not reported. We find out, apparently, closer to launch.
Streaming video service Apple TV +
The main highlight of the presentation, of course, wasAnnouncement of the new service Apple TV +. Streaming Spielberg and JJ Abrams and actors Jennifer Aniston, Reese Witherspoon, Steve Carell, Jason Momoa, Ellfre Woodard and Qumeil Nanjiani took the stage to represent the streaming service. Even the character of “Sesame Street” Big Bird appeared on the stage, who told about the children's educational show “Helpsters”, which will be released on the service.
They promised a lot of exclusive video content andmany different entertainment shows. Together with TV +, Apple introduced an updated Apple TV app with subscriptions to various TV channels and personalized recommendations. Will it all be available in Russia - the question. But they promise the support of more than 100 countries. Run this fall. Subscription price is also unknown.
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