Digital technologies are being actively implemented in allbranches of the economy, including enterprises engaged in the production of exclusive fashionable clothes. Italian brand Gucci has released the innovative Gucci Virtual 25, a timeless virtual trainer that can be “worn” in augmented reality (AR) or used in partner apps such as Roblox and VRChat.
Virtual shoes are much cheaper thanstandard sneaker from Gucci. A fan of the fashion brand can get their hands on Virtual 25 on the Gucci app for as little as $ 12.99 or for $ 8.99 on the Wanna Kicks AR sneaker app from Gucci's Belarusian partner.
Gucci Virtual 25 sneakers designed by the creativedirector of Gucci Alessandro Michele and have a rich neon green or pink color, which may not suit all fans of the brand. Like all Gucci clothing, the shoe bears the recognizable 'GC' logo.
The shoes were created in partnership with Wanna, a Belarusian company specializing in providing AR technology for marketing through its own virtual sneaker fitting app.
According to a Wanna spokesperson in the next 5-10Over the next few years, fashion brands will generate most of their digital revenue. The introduction of virtual sneakers is one of the projects offering to combine online trading with comfortable fitting available when visiting real stores.