Tesla lowered the price for the Model 3 by $ 1,100,as a result, the starting price of the cheapest model dropped to $ 42,900 without additional body kit. All three versions of the car showed the same price reduction, including rear-wheel drive, all-wheel drive and productive models. According to the representative of Tesla, the reduction occurred, mainly due to the termination of the company's referral program on February 1, which, according to the company, was much more expensive than they thought.
Tesla Reduces Model 3 Cost
Initially, the referral program was senton increased demand due to word of mouth marketing, but long lines for vehicles that are not yet ready show that this is no longer necessary.
The cheapest Tesla now costs 34,850 dollarsafter using a federal tax credit (well, this is for US residents), which will be halved in July, which will actually add $ 1,875 to the cost of the car. The price of a car of $ 35,000 without any discounts is the main goal for the Model 3. This is a target price that reflects both the availability and scale of the mass market. Nevertheless, Ilon Mask himself said that to achieve such a price "will be very, very difficult."
Mask openly stated the need to increaseproduction speed and improve the design of production to reduce the prices of their cars on the way to an unattainable goal of $ 35,000 per machine. In the January letter, with which he also sent layoffs, Musk said that the company needs to achieve greater economies of scale if it wants to release the $ 3,000 Model 3 version, “while remaining afloat”.
Meanwhile, in Europe, where only began to arriveThe first deliveries of the Model 3, the cheapest model of the Model 3, is a four-wheel drive all-wheel drive version, with a starting price of at least € 53,500 (approximately $ 60,000). However, Musk connects this with higher VAT and import duties.
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