Fast food restaurants are expanding theirassortment and strive to meet the growing demand for herbal products to attract customers who care about conservation and healthy eating. McDonald's Corporation has begun testing its new plant-based McPlant burgers at restaurants in Sweden and Denmark.
New burgers are created in collaboration with the leadingAmerican company Beyond Meat, which specializes in creating substitutes for natural meat. Testing will take place in the Scandinavian countries of Europe, since according to McDonald’s, plant-based products are especially in demand in these markets. For example, Unilever has been successfully selling vegan Magnum bars in Finland and Sweden since 2018.
McPlant burger testing to take place in Sweden beforeMarch 15, and in Denmark until April 12. Based on the results of trial sales, the company will decide to enter other markets with new products. The McPlant burger is made with cheese, lettuce, tomatoes, pickles, onions, mayonnaise, mustard and ketchup.
Considering the fact that cooking burgersMcPlant is grilled on the same grill as the meat burgers and cannot be classified as completely vegetarian. Therefore, the advertisement indicates that McPlant is aimed at people who limit the consumption of meat in their food.
At the same time as McDonald's, other fast food chains are developing vegetarian food. This is how Burger King succeeded in selling Impossible Whopper burgers in the US market.