M.Video-Eldorado notes a trend towards increasing popularity among Russian buyers of smart home products

M.Video-Eldorado notes a trend towards increasing popularity among Russian buyers

smart home products.The growth of interest in such goods increased by a quarter compared to the previous year and more than tripled compared to 2020. The growing popularity of this segment is facilitated by a growing range of smart home products, a widespread trend towards digitalization and automation of the home environment, the desire of users to control security, and energy costs. Also, the active growth in the use of smart home systems is helped by the spread and improvement of the skills of smart voice assistants. Among the most popular manufacturers in the segment of smart home devices are Yandex, Xiaomi, Agara, Hiper and VK. Separately, there is an increase in interest in kits containing several smart home devices at once, which allow solving a set of management tasks in the household.