In late February, Ilon Musk published a mysteriousa message about a certain large announcement, and Internet users actively wondered what he intended to present. Contrary to the desire of most people to hear the details about the Tesla Model Y crossover, the entrepreneur spoke about the release of an inexpensive version of the Tesla Model 3. This is a really important event, since the new product costs $ 35,000 - the company originally intended to sell the new product at that price, but in fact cost more than 40,000 dollars. Achieve price reductions come from a change in sales strategy.
Ilon Musk announced that in the near future the companywill close most retail stores and concentrate on online sales. Thus, it will reduce the cost of sales and marketing and will be able to sell cars at 6% cheaper. The entrepreneur assured that buyers will be able to order a car in less than a minute.
New sales strategy will solve another problem.Companies - the laws of some states of America prohibit selling cars directly, bypassing retailers. Because of this, the company had to call its stores "salons" and still place orders via the Internet. About 130 points for the demonstration of Tesla cars will continue to work, but test drive will not be available to visitors. The company decided to compensate for this restriction with the new return rules: after buying a car, people will be entitled to return it within 7 days, provided that they have not traveled more than 1,609 kilometers.
Of course, between the cheaper version of the carand improved modifications there is a big difference. So, Tesla Model 3 for $ 35,000 will be able to travel a distance of 350 kilometers on a single charge. For comparison, the modification for $ 45,000 has a range of up to 500 kilometers. Acceleration to 100 km / h takes 5.6 seconds, and the maximum speed is 210 km / h.
The cheap version is only available in black, andfor the rest of the colors will have to pay extra 1500-2500 dollars. For the automatic piloting function, they will also require more money, and there are two options for the system. Simplified costs $ 3,000, and can accelerate and stop Tesla Model 3 depending on the movements of other cars and the presence of obstacles. The version for $ 5,000 can independently reach the specified point and even park.
It is noteworthy that the cost of the car is nottaxes and fees are included, so buyers still have to pay more than $ 35,000. The company assures that the process of delivering the car to the customer will take no more than 14 days. In 2019, she intends to release 7,000 copies of new items per week.
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