Leading automotive companies are activeover ensuring safe traffic on highways, on which more and more cyclists have recently appeared. According to Ford in Europe, about 2 thousand cyclists die in a year. The main reason for their death is the lack of understanding with car drivers.
The bike is hard to see on the road, especially withincreasing average speeds on highways from year to year. In addition, to indicate a turn, the cyclist has to remove his hand from the wheel, which leads to a decrease in the quality of driving. To assist cyclists in the Ford campaign, a special Emoji Jacket jacket has been created in conjunction with Share The Road, which allows transmitting information that is important for other road users using LED sensors mounted on the back.
In total, a smart jacket will be able to transmit severalSignals: Three standard emoticons, direction indicators, and a hazard warning. The signals on the back of the jacket can be controlled using the remote wireless control unit, which is mounted on the handlebars of the bicycle.
Emoji Jacket is currently represented inas a single demonstration model and is intended to focus on the need to improve the safety of cyclists on modern roads.
Source: fordeurope
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