Apple is committed to finding ways to expand the market.marketing their smartphones. In this regard, information has appeared that a marketing ploy will be undertaken, which has not been previously used in the company's history. It is reported that a special iPhone is planned for release for a specific market, namely for Chinese users.
Apple developers are already two generationssmartphones release them with the function of identifying the user by the face ID, while refusing to use fingerprint scanners. Now, especially for China, engineers will return to installing fingerprints. To do this, the iPhone modified for the users of the Celestial iPhone will receive an OLED crane, a narrow frame and a cutout reduced at the top, due to the rejection of the face identification function.
Replacing Face ID with fingerprint sensors will allowreduce the cost of the iPhone and make them available to the bulk of Chinese consumers. Marketers have found that the local population prefers to buy smartphone models in the price range up to 5 thousand yuan (about 730 dollars). A special version of Apple’s cheaper mobile device will help promote the iPhone in a fairly capacious Chinese market. At the same time, experts do not exclude that a cheaper iPhone may be of interest to other countries.