Fly Life Play - subsided smartphone with integrated advertising

Fly has launched a line of subsidized smartphones News edition.

Fly is not a telecom operator, no partnership is mentioned about this line (which, however, does not mean its absence), at whose expense is the banquet?

At the expense of advertisers. Smartphones will be offered to customers at a discount, buyers will also get a lock screen, which is lively with news and advertising. Considering the nature of the overwhelming number of news, it would be better to have just done it with advertising - fewer nerve cells will die, but if we ignore this topic, the picture will turn out quite nice. Amazon sells its readers on this principle, with cheaper advertisements, without them - more expensive. Here, part of the content consists of news and articles on topics: “Fashion Shopping”, “Business”, “Food”, “Games”, “News”, “Technologies”, “Lifestyle”, “Relationships”, “Entertainment”, “ Sports ”,“ Health ”,“ Home ”,“ Humor ”. The tape is customizable, but not disabled.

The dead in the lineup was a device called Fly Life Play.

Very balanced machine. Evenly weak in all parameters. Chipset MediaTek MT6580M - weak and without 4G support. RAM 1 GB, the drive is small - 8 GB in total. TFT screen, diagonal 5.45 ″, resolution - 480 × 960. On board, Android 8.1 Oreo Go edition is a reasonable decision, given the modesty of iron.

According to the specifications to judge, so for him, perhaps, should pay extra.

Update: There was a price tag. Fly Life Play will be available in retail stores at a suggested price of 3990 rubles.

It also became known that the device will receive three color options - black, silver and gold.

The main characteristics of Fly Life Play:

EkranTFT, 5.45 ″, 480 × 960, touch, capacitive, multitouch
IronMediaTek MT6580M
1.1 GHz, 4 x Cortex-A7, Mali-400 MP2
RAM RAM 1 GB, ROM 8 GB, Micro-SD up to 32 GB
Mobile Internet HSDPA, HSUPA
Mobile networksUMTS 900, 2100
GSM 900, 1800
Battery Li-Ion, 2500 mAh
Dimensions 149 x 71.8 x 10.1 mm
Weight175 g
8 megapixel camera, flash, autofocus
frontal: 5 MP
Navigation GPS
OSAndroid 8.1 Oreo Go edition
Sensors Accelerometer, Approach, Illumination

Tatyana Kobelskaya