According to M.Video-Eldorado, in the first nine months of this year, Russians purchased 3.2 million
smart TVs.In unit terms, Smart TV sales accounted for 75% of total TV sales, while in monetary terms their share was even higher and accounted for 80% of total sales. Every tenth of the purchased Smart TVs was equipped with domestically developed voice assistants, these were assistants from Yandex and Sber. It is noted that the trend towards an increase in the interest of Russians in buying Smart TV has been fixed for several years, so, in 2021, the share of such TVs in total sales amounted to 70%. M.Video-Eldorado's range of Smart TV models already includes more than 500 devices, and the minimum cost of such devices starts from 10,000 rubles. About 60% of the total sales in nominal terms come from models with screen sizes from 30 to 45 inches.