This year, one of the highlights ofthe battle between the giants Sony and Microsoft is planning to introduce the next generation of their game consoles by the end of the year to the high-tech device market: the PlayStation 5 and Xbox Series. An important factor in the conquest of the market will be the price of products.
At the reporting conference on the results of financialSony’s activity over the past year has slightly lifted the curtain on the future price, at least by setting a minimum threshold below which the PlayStation 5 will not be sold for economic reasons. Sony’s marketing strategy is complicated by the fact that Microsoft has not yet disclosed the exact technical parameters of its Xbox Series X. Nevertheless, based on economic realities, Sony announced that the PlayStation 5 will not be sold below $ 399.
Previously, there was information thatthe cost of production of the PlayStation 5 will be at least $ 450, and this is without marketing, advertising and R&D costs, which leads to an increase in the cost of the console on average up to $ 500. Meanwhile, the previous PlayStation 4 model had a cost of $ 381, which led to a price formation of $ 399 when the product entered the market. Obviously, the new PlayStation 5, with more advanced technical parameters and higher cost, will get a higher starting price.
Sony currently announcesPlayStation 5 will enter the market by the end of 2020. Nevertheless, there are already reports of problems with the supply of DRAM and flash memory, and the initial circulation of the consoles has not yet been determined. All this may affect the final price of the product. Do not neglect the influence of the coronavirus raging in China.
According to experts, for the PlayStation 5 alsoa technical solution for the cooling system will be required, which will also require additional funds. It is known that the performance of the PS5 will be 4 times higher than that of the PS4, thanks to the platform on AMD with an operating frequency of 3.2 GHz.
Hideki Yasuda, an economic analyst, usingAce Securities Institute research suggested that PlayStation 5 sales would be less active than its predecessor. According to the forecast, by March 31, 2021, the novelty will be sold in the amount of about 6 million units. Meanwhile, the previous model for the same time after the presentation was sold with a circulation of 7.5 million units.