Gadgets

AR displays on the windshield of cars from the English company Envisics (video)

Currently, all implementation technologiesaugmented reality in the car control information system faced the problem of obtaining a clear image that does not require undue driver attention. Difficulties in recognizing information provided by such systems reduce the effectiveness of AR technologies implementation.


The use of holographic displays allowswork in the most difficult road conditions, assisting the driver. The HUD hologram focuses the driver's attention on dangerous objects that can affect the movement of the car - these are cars parked by the side of the road, pedestrians, cyclists, as well as changing the direction of the road.

HUD technology assumes that visualthe effects are recognized by the driver at a distance of 20 meters from the horizon. The holographic modulator provides the driver with a full three-dimensional picture, instead of the two-dimensional ones generated using outdated technologies.

Laser holography provides clearercolors, brightness and contrast compared to other systems on the market, while eliminating sunlight glare that affects LED systems.

The use of holographic technologysuch well-known manufacturers as Hyundai Mobis, General Motors, through the venture capital company GM Ventures, as well as the Chinese SAIC Motors, a subsidiary of SAIC Capital, have become interested in displays. The first prototypes of HUD systems are already being implemented in Jaguar Land Rover models. However, this is a test simplified system. A full-fledged technology that takes advantage of the advantages of holographic displays will be implemented on production models as early as 2025.