Apple has promised to reduce prices on the iPhone (3 photos)

Chief Financial Officer Luke Maestri said thatApple has confirmed information about 900 million active iPhones worldwide. Such statistics technology giant revealed for the first time. In addition, Maestri added that by the end of 2018, the number of active devices of the company, among which, in addition to smartphones, are Apple Watch smart watches, iPads and iMac computers, amounted to 1.4 billion units.

Maestri also noted that the company is planningPeriodically provide up-to-date information on both the iPhone and all its devices. And although he did not comment on the sales of each model individually, the representative confirmed that the iPhone XR is the most popular, followed by XS Max and XS.

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The data is intended to showthat the base of actively used iPhones continues to grow, and helps investors to demonstrate how many users subscribed to paid services (they include more than 360 million paid users). Almost the corporation is trying to attract the attention of investors who are accustomed to tracking iPhone sales every quarter. Indeed, in general, in 2018, Apple's revenue fell by 5% compared with the previous year (from 88.29 billion to 84.31 billion), revenues from the iPhone fell by 15%, and this is the most popular and profitable product of the company.

However, it should be noted that the company is not justwants to boast of different numbers. Tim Cook said Apple is considering pricing on the iPhone relative to the local currency, rather than pegging them to the US dollar. In other words, the company wants to maintain a healthy level of its sales throughout the world and therefore it is possible to definitely reduce the fall in prices. We are talking about those countries where the fall of the national currency against the US dollar led to an increase in the cost of apple smartphones.