Advertising will appear in WhatsApp (2 photos)

Advertising penetrates all spheres of lifeman, she came to the WhatsApp instant messaging service. The owner of Facebook messenger, using advertising displays, is going to receive additional financial income.

WhatsApp plans to include advertisingits users in statuses (stories), as reported at the Facebook Marketing Summit (FMS19) in Holland. Technically, the statuses of WhatsApp are almost identical to the “Stories” on Instagram, through which advertising is currently being shown. All commercial offers for both applications managed by Facebook will work on the same principles.

Facebook forward plans for promotionadvertisements through whatsapp are not disclosed. Supposedly, an advertisement may subsequently appear in the chat-to-chat menu. In the meantime, innovation will affect only statuses and only from next year. Note that the chosen place to display advertising in the application should not be very annoying for most users, many of them do not often check the “Stories” of their interlocutors in the messenger.

Also demonstrated at the conferenceWhatsApp Business application extension, in which messages can be sent in formats: photo, supplemented with text or text with a PDF file. In addition, based on advertising platforms will be a closer integration of WhatsApp and Facebook.

Source: text