Motorcycle collectors show readinessto pay for a retro model an amount sufficient to buy a modern luxury car. At the American Mecum auction, held on July 12, 2020, the Pierce Arrow motorcycle was put up for auction, created at the dawn of the American automotive era back in 1911 by engineers of the Pierce Motorcycle Company.
Perfectly preserved motorcycle with 4 cylindersoriginal engine and with original paint, was sold for 225 thousand dollars. Pierce at the beginning of the last century had a reputation in the US market comparable to Rolls-Royce. The Pierce Motorcycle division, which created the first 4-cylinder motorcycle in the United States, was led by the son of the founder of the parent company, who brought the 4-cylinder engine from Belgium that had been used on European racing bikes as early as 1907.
Pierce Arrow Motorcycle Production Continuedin America from 1909 to 1914, and during this time about 500 elite motorcycles were produced, on which 4-cylinder engines were installed for the first time in the United States. However, the high price of the bike and the drop in demand for elite products in connection with the outbreak of the First World War, forced the company to stop production.
Later in the 1920s, Pierce's parent company wassold to Studebaker. Already in 1938, the company simply stops making cars. However, the high quality of the company's products is attested to by the recent sale of a motorcycle assembled by Pierce's engineers and workers, which has retained, for more than 100 years, not only outstanding performance, but also its appearance and original design.