LG has been preparing for several yearsserial production of TV models using roll-up screens. On October 20, 2020, the company officially announced the launch of sales of the world's first fold-out TV LG SIGNATURE OLED R (RX model) in seven premium home appliances stores in South Korea. In addition to the unique technology, the TV gets a fairly high price for a 65-inch consumer television set - in Korea, LG SIGNATURE OLED R will be sold at a price equivalent to 87.5 thousand dollars (almost 7 million rubles).
LG SIGNATURE OLED R receives65-inch flexible OLED display that uses self-lighting pixel technology and individual dimming control for the best picture quality. The letter R in the name means that the TV is Rollable.
The screen collapses into a massive blockmade of brushed aluminum, which also contains speakers from the Danish company Kvadrat (100-watt Dolby Atmos speaker system). The consumer can choose one of 4 colors for the speaker casing (Signature Black, Moon Gray, Topaz Blue or Toffee Brown), as well as personalize the TV by engraving any inscription on the aluminum casing of the unit.
LG SIGNATURE OLED R TV operates in threeFull View, Line View and Zero View modes to diversify the use of the television receiver. So when the Line View mode is working, only a narrow strip of the screen protrudes outward, which is enough to control the device in the music center mode. In other modes, the user will be able to debug the display of widescreen films without annoying black bars at the top and bottom of the screen. Plans for the release of a global version of the TV and prices on the international market have not yet been announced.