The influence of social media is constantly increasing,representing one of the tools for controlling the work of government. Russian officials are also aware of the power of Internet communication as they take unconventional steps towards the openness and transparency of state structures. A pioneer among Russian officials is the government of St. Petersburg, which has decided to oblige workers in charge of city structures to create accounts on the most popular social platforms by October 1 of this year.
In the draft government decreeSt. Petersburg requires the heads of city committees to create accounts on VKontakte, Instagram, Facebook, Odnoklassniki, Twitter and YouTube. In the future, the official must maintain his account for operational communication with citizens. The heads of the executive bodies of state power in St. Petersburg will be required to have similar accounts.
The main goal of the project is to ensureconstant communication between the authorities and citizens of the city, reducing the time for solving topical issues of public administration and ensuring maximum transparency of government.
The current governor of St. Petersburg, Alexander Beglov, has been running his VKontakte account for over a year now and is setting an example for other city officials.