Wow how interesting when in a veryThe conservative world of the auto industry is undergoing major change. For a long time we watched as companies engaged in the production of increasingly powerful engines. Then Tesla appeared and began to promote the idea of electric vehicles and everyone gradually reached for it. Against this background, the news that appeared the other day makes us think about the entire automotive industry, because this time the company, which has been engaged in “roaring” cars all its life, has achieved a lot in motorsport and has become a legendary brand that it completely switches to electric cars. Few expected this turn. If anything, I'm talking about the British brand Lotus.
- 1 Lotus Cars
- 2 Electric Lotus cars
- 3 New Lotus Cars
- 4 Who owns Lotus
Such "old men" as I associate Lotus with the legendary team, which in Formula 1 performed on black and golden cars. She took part in almost five hundred Grand Prix, winning nearly eighty of them. Over the years of performances, the team won six championships among pilots and seven designer cups (tacitly awarded to the team that scored the most points for the season).
The entire previous paragraph can be reduced to fivethe words "gas in their blood." Against this background, many who are not familiar with motorsport or just more interested in modern cars than historical ones will say that this is the “British company that helped make the Tesla Roadster”.
Both will be right. Even those collectors who are the lucky owners of Lotus Seven, Lotus Elan and any of the many versions of Lotus Esprit. For all this will be a legendary brand, to which everyone has their own attitude. That's just now she completely changed its development vector.
Electric Lotus Cars
Speaking to British Automobile MagazineAutoexpress, Lotus CEO Phil Popham, said the company will release another combustion engine before fully switching to electric platforms. What a twist…
The car should go in the next two years. All because of the fact that it is most likely being developed, and cutting the ends so that even putting an end to the development, no one is ready yet, but by the determination of the director of the company, you can understand that he firmly believes in this idea and was able to convince other people who must make decisions with him. Although, perhaps, on the contrary, he was convinced of the correctness of such a position. In any case, the people who hold such positions have enough information and intuition to understand what they are doing.
Electric Vehicle Development Plans in Russia
If many creators of electric vehicles andSince the governments of the countries that support them mainly speak only about the environment (which is also doubtful) and economy, then Lotus is considering the transition to new energy sources in terms of increasing the efficiency of cars.
According to the head of Lotus, electric battery platforms provide the desired torque characteristics, weight distribution and offer new design featureswhich are not normally provided by cars with internal combustion engines.
Not only Cybertruck! A selection of cool electric pickups
British company gave the world automotivea lot of industry, despite the fact that it cannot be called large. She has set trends for many sports cars and widely disseminated her principle of “simplify first and then lighten”. So many manufacturers did, not trying to optimize everything in a row, but simply removing all unnecessary and then working with what was left. For a sports car, this is just a golden rule. An example of the implementation of this rule is the Lotus Elise, which has a lot in common with the Tesla Roadster and which is likely to be re-released in an electric version.
New Lotus Cars
Now the company’s management insiststhat changing priorities is not a simple pursuit of popularity in the wake of hype around electric vehicles. They are sure that this does not contradict the Lotus philosophy in the future and is its evolutionary development.
Not everyone knows, but the company has already shown one of itscrazy electric car. It received the name Lotus Evija, was introduced last year, valued at $ 2.3 million and should receive a charge that can fully fill its battery in 10 minutes.
Who owns the Lotus
It is worth noting that Lotus belongs toChinese Geely, as well as Volvo and Polestar. Since the acquisition of Volvo Cars from Ford in 2010, the Chinese have invested a lot of effort and money in refreshing the Lotus brand and adding new models to the lineup. Over eight billion dollars were allocated for this and it seems that now it has begun to bear fruit.
Is the electric car the car of the future?
Investing in a brand is not limited to just himdevelopment. Geely promotes the idea of unification. In the end, we can say that the transfer of Lotus to electric cars is more than just a change in one brand. Gradually, this can become the basis for the “electrification" of Volvo and the cars of Geely itself.
You can find even more news from their world of electric vehicles and other technologies in our news channel Telegram.
With the updated focus of Geely and Lotus wewe can see a number of cars, including sedans, GT cars and, possibly, an SUV. It will be interesting to see how Lotus embodies its design philosophy as the range expands. This is an exciting evolution for a company that has never been known for its wide range, but everyone knew the few models that it made.